Posted October 11, 2018 06:02:54A giant billboard in the center of town, “American Garden” was supposed to take up only one square foot, but the local government says it’s now up to two, making it a whopping 17 feet tall and weighing a hefty 5 tons.
The billboard was erected last November, and is now being used to advertise the local farmers market, where it sells fresh fruits and vegetables and other goods.
The farmers market has been around since the mid-1970s, and the billboard serves as a reminder of how much has changed.
“This is a pretty unique sign, with all the different people, the different colors, the things they want to buy,” said Jessica M. Miller, a marketing professor at the University of North Carolina at Chapel Hill.
“The sign is a good reminder to people of North Charleston, the kind of town that it’s in, that the town has been through the war.”
Miller said the billboard has also helped the community’s economy.
“People see a picture of a sign and they say, ‘What does this sign say?
What do I want to do with this sign?’,” she said.
Miller said people also tend to forget about the billboard’s true significance when they see it in other places.
“They might think, ‘Oh, this is just a place to advertise, so that’s why it’s there,'” she said, adding that there’s no place like the real thing, which is the “American Dream.”
The billboard will be up for sale in June, and will be replaced in a year.
The city says it’ll have to pay a $500 repair bill to fix the damage, and it will be on display at the local public library until November 2020.
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